Meta ads · Facebook & Instagram

Facebook and Instagram ads that bring in leads and sales

We run Facebook and Instagram campaigns for companies in Europe and the US. Before we scale the budget, we set up the Meta pixel and Conversions API, so you know exactly how many purchases, leads and messages your ads bring in.

Every campaign includes

  • Pixel and Conversions API tracking
  • Audiences and remarketing built on your customers
  • Continuous ad testing
  • Monthly report with sales and leads
  • Ad account and pixel stay with your company

Common problems

Sound familiar?

This is what we find most often when we take over an existing Meta ad account.

  • Posts get boosted, but nobody knows whether they drive sales.
  • The pixel does not track purchases or leads, or counts them twice.
  • The same ad runs for months while the cost per result keeps rising.
  • Audiences are too broad or overlap between campaigns.
  • Messages and leads come in, but nobody tracks how many become customers.

What’s included

What you get

Tracking

  • Meta pixel and Conversions API setup
  • Events: purchase, lead, message, call
  • GA4 integration and data validation

Campaigns and audiences

  • Campaign structure by goal and funnel stage
  • Lookalike, interest and remarketing audiences
  • Product catalog for online stores

Ads and optimisation

  • Ad copy and creative guidelines
  • Ad testing and replacing fatigued creatives
  • Monthly report and next month’s plan

Campaigns

Campaign types we run

E-commerce

Online store sales

Catalog and dynamic product ads, with every purchase and return on ad spend tracked.

Leads

Lead generation campaigns

Collecting enquiries through instant forms on Facebook and Instagram or through a landing page on your website.

Messages

Message campaigns

Ads that start a conversation in Messenger, Instagram or WhatsApp, ideal for services where customers want to ask before they buy.

Remarketing

Retargeting

Ads for people who visited your website, watched a video or messaged your page, but have not bought or enquired yet.

Process

How we work

01

Account review

We check your Business Manager, pixel, audiences and past campaigns.

02

Tracking

We set up the pixel, Conversions API and events before any budget is spent.

03

Strategy

We define goals, audiences, budget and messaging for each funnel stage.

04

Launch

Campaigns go live with several ad variations and a controlled budget.

05

Optimisation

Every week we adjust ads, audiences and budget based on results.

06

Reporting

Every month you get sales, leads, cost per result and a plan.

Why us

Why Videnov Digital

We run Meta and Google Ads together, so we see the full picture: Google captures people who are already searching for your service, while Meta creates demand and brings back visitors who did not buy. We put the budget where it brings in more leads and sales.

Because we also build websites, problems do not stop at the ad: if your landing page or online store loses customers, we fix it. Your ad account and pixel always belong to you.

“Working with Videnov Digital on social media drove a dramatic increase in our online sales and improved our entire online business.”

Judit Ristić
Signal Plus, Subotica (translated from Serbian)

Investment

Meta ads pricing

The fee depends on the number of campaigns, ad formats and goals. You pay the ad budget directly to Meta.

Campaign setup

from 450 €

Pixel, Conversions API, audiences and the first campaigns with ads.

FAQ

Frequently asked questions

How much ad budget do I need for Facebook and Instagram?

We set the budget based on your market, the size of the audience you want to reach, the campaign goal and the level of competition. Before launch we analyse these factors and propose a starting budget that gives campaigns a real chance to bring in leads or sales. We increase the budget only once tracking shows the ads are delivering results.

Is the ad budget included in your fee?

No. You pay the ad budget directly to Meta, with a card on your own ad account. Our fee covers setup, management, optimisation and the monthly report. That way you always see exactly how much goes to ads and how much to the agency.

How much does Meta ads management cost?

Campaign setup starts from 450 € and monthly management from 400 € per month. The final fee depends on the number of campaigns, ad formats and goals, for example message campaigns only versus full e-commerce sales with a product catalog. You receive an exact quote after an account review or a short consultation.

How long does it take to see results?

The first leads or purchases usually arrive within the first few weeks. Meta’s algorithm still needs 2 to 4 weeks and enough conversions to optimise campaigns reliably, so we make a serious assessment of results after the first one to two months.

Why isn’t boosting posts enough?

The Boost button optimises mainly for likes and reactions, offers limited targeting and does not use purchase or lead data from your website. Campaigns in Ads Manager are built around a goal (sales, leads, messages), use the pixel and Conversions API and show exactly what each ad brings in.

What are the Meta pixel and Conversions API, and why do they matter?

The pixel is code on your website that tells Meta what visitors do: purchases, enquiries, call clicks. Conversions API sends the same data directly from your server, so it is not blocked by browsers, ad blockers or iOS privacy settings. Without accurate tracking, Meta does not know whom to target and you do not know what your ads deliver.

Do you create the images and videos for the ads?

We write the ad copy and prepare visuals adapted to Facebook and Instagram. By agreement we also produce short video formats for Reels and Stories. If you have your own photos and videos we use them, because real footage of your product or team usually builds more trust.

Which campaign types do you run?

We run e-commerce sales campaigns with product catalogs, lead generation campaigns, message campaigns for Messenger, Instagram and WhatsApp, and remarketing to people who have already visited your website. We choose the campaign type based on what actually brings you customers.

Do the ads run on both Facebook and Instagram?

Yes. One campaign can run across Facebook, Instagram, Messenger, Stories and Reels. We adapt ad formats to each placement, track where the ads deliver the cheapest results and shift the budget there.

Do I keep ownership of the ad account and pixel?

Yes. Your Business Manager, ad account, page and pixel stay registered to your company, and we access them as a partner. If we stop working together, the account, audiences, pixel and all data remain yours.

How do you measure campaign results?

We track purchases, submitted leads, started conversations and calls through the pixel and Conversions API, cross-checked in Google Analytics 4. Your monthly report shows sales or leads, cost per result and the plan for the next month, not just reach and likes.

Which is better for me, Meta ads or Google Ads?

Google Ads works better when people are already searching for your service. Meta is better when you need to create demand, show a product visually or reach website visitors again. For many businesses the two work best together, and in a consultation we propose how to split the budget.

Do you work with companies outside Serbia?

Yes. Our office is in Subotica, Serbia, and we run Facebook and Instagram campaigns for companies across Europe and in the United States. All communication is in English, meetings are held online and we work in the Central European time zone.

Want to know what your Meta ads really deliver?

Book a consultation. We review your ad account, pixel and campaigns and propose concrete changes.