Google Ads agency · Europe & USA
Google Ads agency: ads that bring in leads and sales, not just clicks
We set up and manage Google Ads campaigns for companies in Europe and the US. Before any budget increase we put accurate tracking in place, so you know exactly how many calls, leads and sales you get for the money you spend.
Audit of your existing account
- Where budget is spent without results
- Search terms and keywords to exclude
- Conversion tracking check
- Prioritised list of changes
- No obligation to continue
Common problems
Sound familiar?
These are the problems we find most often when we take over an existing account.
- The budget gets spent, but you do not know how many calls and leads the ads bring in.
- Ads show up for searches that have nothing to do with your business.
- Cost per click keeps rising while the number of leads stays the same.
- Conversion tracking is missing or counts the wrong actions.
- The agency sends reports with clicks and impressions, but no sales.
What’s included
What you get
Strategy and setup
- Keyword and competitor research
- Campaign and ad group structure by service
- Ads, assets and location targeting
Tracking
- Tracking of forms, calls, WhatsApp clicks and purchases
- GA4 and Google Ads conversion integration
- Landing page quality review
Management and reporting
- Weekly search term analysis and negative keywords
- Bid, budget and ad optimisation
- Monthly report with leads and cost per lead
Campaigns
Campaign types we run
Search
Search ads
You appear when a customer searches for your service, for example “dentist Vienna”. The fastest route to calls and enquiries for service businesses.
E-commerce
Shopping and Performance Max
Products with image and price in Google results, with automated targeting across all Google channels. For online stores with a correct feed and sales tracking.
Remarketing
Retargeting website visitors
Ads for people who have already visited your website but have not sent an enquiry or completed a purchase.
Local
Local campaigns
Targeting by city or radius around your location, with your address and a call button directly in the ad. For businesses that serve customers in a specific area.
Process
How we work
01
Account audit
We review your existing account, or your market and competitors if you are starting from scratch.
02
Tracking
We set up conversion tracking before any budget is spent.
03
Structure and ads
We build campaigns, keywords and ads around your services and locations.
04
Launch
Campaigns go live with a controlled budget and daily monitoring.
05
Optimisation
Every week we exclude poor search terms and shift budget to what drives leads.
06
Reporting
Every month you get lead volume, cost per lead and a plan for the next month.
Why us
Why Videnov Digital
We use our own AI tools to analyse and optimise Google Ads accounts. Reviewing search terms, keyword cannibalisation and budget allocation takes days when done manually. We do it faster and in more detail.
Because we also build websites, problems do not stop at the ad: if a landing page is losing leads, we fix it too. The account is always yours, and at any moment you can see what we are doing and what it costs.
Related services: Web design and development · SEO
“With a structured process and analysis we improved our search presence and achieved the sales results we expected.”
Investment
Google Ads management pricing
The fee depends on the number of campaigns, the account type and your monthly ad budget. You pay the ad budget directly to Google.
Account audit
200 € one-time
Review of your existing account and a prioritised list of changes, with no obligation to continue.
Most popular
Monthly management
from 500 €/mo
Optimisation, negative keywords, ads, budget and a monthly report.
Account setup
500 € one-time
Campaign structure, ads and complete conversion tracking.
You receive an exact quote after the audit or a short consultation.
FAQ
Frequently asked questions
How much does Google Ads management cost?
Monthly campaign management starts from 500 € per month, and a one-time account setup with full conversion tracking costs 500 €. An audit of an existing account costs 200 €. The ad budget is paid separately, directly to Google.
How much ad budget do I need?
We set the budget based on your market, the keywords you want to show up for and the level of competition. Before launch we analyse these three factors and propose a starting budget that gives campaigns a real chance to generate leads. We increase the budget only once tracking shows the ads are delivering results.
Is the ad budget included in your fee?
No. You pay the ad budget directly to Google, by card or invoice. Our fee covers setup, management, optimisation and the monthly report. That way you always see exactly how much goes to ads and how much to the agency.
How long does it take to see results?
The first leads often arrive within the first few weeks. Campaigns still need 4 to 8 weeks of data to optimise bids, keywords and budget, so we make a serious assessment of results after the first two to three months.
What do I get in the audit?
A review of your existing Google Ads account: where budget is spent without results, which keywords and search terms should be excluded, whether conversion tracking works correctly, and a prioritised list of changes. You receive the audit within 48 hours, with no obligation to continue working with us.
How do you measure campaign results?
Before launch we set up conversion tracking for form submissions, calls, WhatsApp clicks and online store purchases, connected to Google Analytics 4. Your monthly report shows the number of leads or sales, cost per lead and the plan for the next month, not just clicks and impressions.
I already have an account or an agency. What happens when I switch?
We take over your existing account without deleting its history, because data from previous campaigns is valuable for optimisation. We start with an audit, then fix tracking and structure, and change campaigns gradually so lead volume does not drop during the transition.
Do you run Shopping and Performance Max campaigns for online stores?
Yes. For online stores we set up Google Merchant Center and the product feed, run Shopping and Performance Max campaigns and track every purchase and return on ad spend. If the feed or sales tracking is not working correctly, we fix it before launching campaigns.
Is there a minimum contract length?
Yes, the minimum engagement is 3 months. That is how long campaigns need to collect enough data, optimise keywords, ads and budget, and show reliable results in lead volume and cost per lead. A shorter period does not give a realistic picture of what Google Ads can deliver.
Do I keep ownership of the Google Ads account?
Yes. The account is registered to your company and we access it as an agency. If we ever stop working together, the account, campaigns and all data remain yours.
Which is better for me, Google Ads or SEO?
Google Ads brings in leads immediately, but only while you pay for ads. SEO takes longer, but over time it generates leads without paying per click. We usually combine them: Google Ads shows which keywords drive leads, and we then prioritise those keywords in SEO.
Do you work with companies outside Serbia?
Yes. Our office is in Subotica, Serbia, and we run campaigns for clients in Austria, Scandinavia and the United States. All communication is in English, meetings are held online and we work in the Central European time zone.
Want to know where your ads are losing money?
Request a Google Ads account audit. Within 48 hours you get an overview of the problems and a prioritised list of changes.